December 2, 2020 | Marcos Stubrin
How to ditch single-use packaging
Have you ever realized how many times a week you throw single-use packaging in the trash? Coffee pods, paper cups, cans, plastic bottles, and so on. At least once a week I ask myself: Do we really need them? Every single time? Being aware of the damage it causes ought to be the very first step.
Brands from the past
Nespresso and Keurig, the queen and the king of coffee pods innovation, are the perfect examples. They can boast about their commercial flourished success constituting 34% of the entire coffee sales (Euromonitor, 2014). However:
In 2017 “the price of convenience”, which ended up with 44% of Nespresso Pods into the landfills. Every coffee pod you enjoy takes from 150 to 500 years to break down.
Every time Keurig writes the word "recyclable" on their page, there is an asterisk next to it that leads to the phrase "Please check locally. Not recycled in all communities.”
Is that convenience worth the damage?
Lots of brands have demonstrated an accurate alignment to sustainable values. I like to call them pretty cool brands. These companies neutralize their greenhouse gas emissions by purchasing carbon credits, and they usually have a triple impact on business models: social, environmental, and commercial. I bet a lot of them want to make an impact on the world. But wait, are they still using single-use packaging?
100% compostable experience.
Organic Yerba Mate Caps in blends that reduce 28,5% of greenhouse gasses emissions compared to any other Yerba Mate company.
A reusable bottle that works for mate, tea, and water with all recyclable and long-lasting materials.
And it gets even better if you also do your own compost. We are committed to spreading composting culture to our community and help consumers close the loop. The start-up launch will be on Kickstarter in July and people can subscribe to matecaps.com to get notified.
Shaping our economy in a sustainable way is everyone’s duty.
Hopefully, brands from the past have started to start walk what they talk. Offset brands with values are necessary, but not enough to bring tangible market solutions for the magnitude of the problems we are eventually facing.
It’s time to support today’s brands. It’s time to support today’s brandsand to make more room for green innovations. Time to zoom out, look back and think outside the box. Time to create a better future.